Mirror, mirror, on the wall… which is the top smartphone of them all?
According to The Nielsen Company’s monthly survey of US mobile consumers from July-September 2010, consumers expressing interest in purchasing a new smartphone illustrated a tightly contested preference.
During the timeframe in which the study was conducted, 33% of prospective buyers wanted an Apple iPhone. 26%, meanwhile, said they desired a device with the Google Android operating system. Only 13% said they wanted a RIM Blackberry.
“But consumer preferences can be fickle,” the report notes, as completely different preferences were expressed between January 2011 – March 2011.
The latest data shows shows 31% of consumers who plan to get a new smartphone now place Android on top of their preferred wish list. Apple’s iOS dipped to 30% and RIM Blackberry touched down lower at 11%.
“Almost 20 percent of consumers are unsure of what to choose next,” the Nielsen survey revealed.
As of March 2011, 37% of mobile consumers who owned a smartphone had a device with an Android OS. Apple’s iOS, claimed by 27% of consumers, is now outpacing Blackberry, which has 22% of the market.
To read the full report from Nielsen, click here.
